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Showing posts from May, 2006

Back to the future-or-Never burn a bridge

In 1969, just before Cindy was born, I joined JWT in Cape Town. I gave up my company car and we bought a second hand LH Drive VW with a half a clutch. I was in my final year but had yet to graduate from business school. I remember borrowing the JWT Ford Escort station wagon to take mom to the Booth hospital and again to fetch Cindy and Mom. When I applied for the job at JWT, Asst. A/E on exciting Pepsi, I was rejected for lack of experience. But they said I could work on the boring Old Mutual Insurance account which had given JWT 90 days notice, and if they kept it they would keep me. Young and foolish, I took the job and the risk. We kept OM and they gave me all the booze business at Sedgwick, which was bought later by SFW. 6 months later they fired the Pepsi guy and gave me his job as an A/E handling Pepsi, which was based in Jhb. Within less than a year they transferred me to JWT Jhb as a senior Account Executive. I initially refused the transfer but mom plotted with my boss and th...

Don't think twice, Have two drinks

If you never make a decision without at least two drinks, you will likely make the right decision and are less likely to second guess yourself by forcing yourself to think twice about everything. The best decisions take two bottles rather than just glasses. This way you can sip away knowing that you don't need to make the decision until well into the second bottle. Well into the second bottle, you would have erased all the politically correct and other bad options weighed for extraneous reasons like other people's opinions etc., while drinking the first one. The only time you can break the two bottle rule is when you are drinking a First Cru Bordeaux. Just sip it more slowly and take the same elapsed time as drinking two bottles of Amberhill Cabernet to make your decision.